Monday, January 10, 2011

Apparently All You Need is an iPhone

Do you want to start a band, but are lacking some instruments? Are you an up and coming artist ready to put out your first music video, but do not have the budget to pay for video production? If you are answering yes to these questions while holding an iPhone in your hand, then your problems are solved.

The music business is constantly evolving to incorporate new technology, and Apple's iPhone is no exception to that incorporation. Today, if you have the right apps on your iPhone, it's become possible to record a whole album without ever picking up an actual instrument. Check out the YouTube video below of the band Atomic Tom playing their single "Take Me Out," live on a New York City Subway using, as you guessed it, only their iPhones.

Using the VonBruno Microphone, DrumMeister, Pocket Guitar, iShred and Virtuoso Piano apps, you too can form your very own iPhone band.

After you are done composing songs on your iPhone, you can also use it to cut costs on your music video projects. This music video, "Play," by band BJSR, was filmed entirely on an iPhone.

I don't know about you, but I can't tell the difference between this low budget video and many major music video productions out there today. You can go to the following link to watch an interesting behind the scenes look at how they did it and gain inspiration for your own iPhone shoot. http://www.youtube.com/watch?v=2_NsyvY62k4

Despite the downturn in record sales because of the expansion of digital albums, technological innovations in music are still a beautiful thing. Indie artists are relishing in the fact that the digital age allows them to get their music out there at low cost and without what used to be the necessity of a major label deal. Many major label artists may be hindered by their current lack of CD sales, but even they can't deny how cool it is that, should they misplace their regular microphone or guitar, they can still carry on a performance if there's an iPhone around.


References:

Atomic Tom. (2010, October 14) “Take me out.” Online video clip. YouTube. Retrieved January 10, 2011, from http://www.youtube.com/watch?v=NAllFWSl998

Elliott, A. (2010, December). 10 compelling music videos shot on the apple iphone. Retrieved January 10, 2011, from http://mashable.com/2010/12/02/iphone-music-videos/

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