On Monday July 11, 2011, Clear Channel Communications Inc. announced the formation of "the biggest live music event in radio history" - the iHeartRadio Music Festival to be held at the MGM Grand in Las Vegas on September 23rd and 24th. In case you missed it, here is Ryan Seacrest's formal video announcement with all the details:
The idea behind the event comes from iHeartRadio's on-going competition with popular internet radio site,
Pandora. Since the decline of live broadcast radio listening and the rise of on-the-go internet music and podcast listening via mobile devices and internet-capable mp3 players, Pandora has led the way with its ability to "create personalized song lists" for its "94 million registered users" (Associated Press, 2011). In an effort to compete and draw in more online visitors, in addition to listeners of its many regular radio station broadcasts, Clear Channel will be changing the iHeartRadio app and
website to include the following:
- access to the programming of more than 750 Clear Channel stations
- Pandora-like customization
- access to more songs, content, and more control than Pandora, plus the ability to create playlists
- no commercials through the end of the year (All Access Music Group, 2011).
The declaration of the above iHeartRadio changes to be implemented this fall comes after Pandora CEO, Joseph Kennedy, talked to Bloomberg Television back in June about how Pandora can ultimately take over the music world with its "ability to connect users with the new music they love" (Wall St. Cheat Sheet, 2011). iHeartRadio is not to be underestimated however, as you can see with this Music Festival/website and app revamp retaliation.
For those who couldn't get tickets to the now sold out 2-day event in Las Vegas, the festival will be streamed live on iHeartRadio for everyone to visit iheartradio.com or download the new app to enjoy. iHeartRadio set up such a huge music event to potentially reach "the largest combined U.S. radio and online audience ever" (All Access Music Group, 2011). With amazing acts such as Lady Gaga, Coldplay, Black Eyed Peas, Bruno Mars, Kelly Clarkson, John Mayer and over a dozen more, who wouldn't want to download the new iHeartRadio app and catch this major music concert live from wherever you happen to be on September 23 and 24, 2011? Smart move iHeartRadio, smart move.
References:
All Access Music Group. (2011, July 11). Clear channel announces iheartradio music festival in Las Vegas - New iheartradio app set to challenge pandora. Retrieved from http://www.allaccess.com/net-news/archive/story/93603/clear-channel-announces-iheartradio-music-festival
Associated Press (2011, July 13). Clear channel swipes at pandora with iheartradio revamp. Retrieved from http://ibnlive.in.com/news/clear-channel-swipes-at-pandora-with-iheartradio-revamp/167054-11.html
iHeartRadio Music Festival Video Announcment (2011, July 11). Retrieved July 24, 2011, from http://www.iheartradio.com/cc-common/iheartradio-music-festival/
Wall St. Cheat Sheet (2011, June 15). Pandora CEO Joseph Kennedy: Here's how we're going to take over the music world. Retrieved from http://wallstcheatsheet.com/stocks/pandora-ceo-joseph-kennedy-heres-how-were-going-to-take-over-the-music-world.html/
Images:
[iHeartRadio logo]. Retrieved July 24, 2011, from http://crackberry.com/i-heart-radio-rolls-out-their-latest-update-boasting-os-5-compatibility-more
[iHeartRadio Music Festival logo]. Retrieved July 24, 2011, from http://www.rickey.org/iheartradio-music-festival-hosted-by-ryan-seacrest/
[Pandora logo]. Retrieved July 24, 2011, from http://pocketnow.com/android/pandora-internet-radio-for-android-updated-to-version-159
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